Information Design
Presenting information to help people understand
Information design is the process of organising, managing and presenting information to help people understand it. Information design is the way that we decide to present information in order for it to be understood.
Poorly designed presentations create frustration and confusion for recipients, whereas well-designed presentations promote understanding by presenting material in ways that are easy to follow.
In order to communicate effectively, we have to consider both how your target audience will use the material and what they already know about the topic. The material needs to be designed in a way that makes it easier for recipients to understand and apply the information being presented.
By using proper visual hierarchies, best practice content structuring, intuitive graphic layouts and clarity in the use of colour, it is possible to design a clear presentation of information that is also visually appealing.
Poorly designed presentations create frustration and confusion for recipients, whereas well-designed presentations promote understanding by presenting material in ways that are easy to follow.
In order to communicate effectively, we have to consider both how your target audience will use the material and what they already know about the topic. The material needs to be designed in a way that makes it easier for recipients to understand and apply the information being presented.
By using proper visual hierarchies, best practice content structuring, intuitive graphic layouts and clarity in the use of colour, it is possible to design a clear presentation of information that is also visually appealing.
RiskWise
Information Dashboard design for the RiskWise interface
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TESSA
How did the TESSA move into the digital age?
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Information Design
Our services
Our information design services include
Data visualisation
A professional in information design can help you create engaging and effective visual representations of complex data and information.
Infographics
They can design visually compelling infographics that combine text and images to communicate complex ideas and data engagingly.
Instructional materials
They can help you design instructional materials such as user manuals, tutorials, and how-to guides that are easy to read, understand, and follow.
Website design
They can help you design a website that is easy to navigate, visually appealing, and effectively communicates your brand's message.
Branding and marketing materials
They can help you create branding and marketing materials such as logos, brochures, and posters that communicate your brand's message in a visually appealing way.
User experience design
They can help you design a user-friendly and engaging user interface that improves the user experience for your website or application.
Technical communication
They can help you create technical documentation such as manuals, reports, and proposals that are clear, concise, and easy to understand.
As information design professionals we can help you communicate complex information clearly and engagingly, so that it resonates with your audience.
Effective information design can be used in various contexts, from creating instructional materials and technical documentation to designing marketing materials and data visualisations. By following information design principles, our designers can create visual and textual representations of information that are engaging, informative, and easy to understand.
Find out more >Applying design thinking to information design for Apptio
Find out how we applied the design principles of good reporting, with examples of the different styles and formats of reporting available. Showing how the data could be analysed and collated to produce meaningful insights.
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