There are many ways that an infographic can be impactful for a company. The most common way is as a visual representation of data or information. This might include statistics about the company’s performance, comparisons to other companies in the same field, or even descriptions of products and services available to customers.

For infographics to be successful they must be able to stand on their own without any accompanying text. This is achieved through a clever design and interpretation of the data that is then represented with images and captions that share the key information.

Information design though is not as simple as it looks. To be able to produce an infographic that offers insight to its readers is a real art. Designing successful infographics that are focused on making data easy to understand, comprehend and remember while offering a visual experience is one of Peek’s areas of expertise.

Presenting data in new and interesting ways so customers are more engaged with the business is a key benefit of using an infographic. One of the best ways that infographics can be used for business is to show comparisons or give statistics about product performance or workflows. An infographic offers a way to present key data while also showing some form of correlation between this data and an important message.

A company can also create infographics that display its products or services. This makes them easy to understand and remember by potential customers to help them with the decision process.

Internally your business might use an infographic to disseminate key information quickly. This might include new product highlights, training information, or sales performance results. The purpose is to turn mundane company data into something more visually engaging so it is more likely to be seen and understood by your staff. For example, an infographic might show how much money has been spent on research and development in relation to marketing vs. revenue, or it might display a workflow on how to handle customer service enquiries.

Peek can create infographics that are useful for companies of all sizes. Whether it is a basic infographic that serves as an introduction to your business, or more complex visualisations of your products and services, we will ensure they are created professionally and effectively.