Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Before we dive into how to create effective content, let's take a step back and take a look at what type of content you might need to create:
- Blog posts
- Articles
- eBooks
- Social media posts
- Video tutorials
- Photos
- Infographics
- Webinars
The goal here is simple – to provide value to your audience by offering them the information they need to solve their problems.
Once you have your content strategy, you can begin to develop your content.
You need to create an effective strategy for promoting each piece of content you produce so they’re seen by the right people at the right time.
So, if your content marketing strategy involves creating lots of different kinds of content for lots of different audiences, then you need to focus on making sure each piece of content aligns with the needs and wants of your particular target market.