Brochures and Publications
Creating and Designing Brochures and publications for business
Brochures are important as marketing tools because they are one of the tangible items that potential customers can feel when it comes to deciding on whether to do business with a company. Brochures create an image of what the company is about and what they offer.
Everything from the design layout, words, imagery, print quality, and even the type of the paper all have an impact on the lasting impression a brochure makes on someone. It can sometimes be the deciding factor on whether or not your business gets the order.
Everything from the design layout, words, imagery, print quality, and even the type of the paper all have an impact on the lasting impression a brochure makes on someone. It can sometimes be the deciding factor on whether or not your business gets the order.
Ellex - Sector brochures
Providing a professional first impression to potential clients, the brochures succinctly communicate the firm’s values and services. The brochures serve as an effective marketing tool that can be distributed both in print and digitally.
View the Ellex story >
Brochure Design
The Benefits of a Good Brochure Design
A good brochure design will help a company to improve its marketing and brand awareness. One of the main benefits of this is that it helps you to sell your products more easily because it can help establish authority and trust in your potential customer’s mind. A good brochure design can also have a positive impact on your brand awareness.
A well-designed brochure will allow the company to spread their information more easily and, in general, makes it clearer where they stand among the competition.
The quality of a brochure design is going to have an impact on how likely people are going to purchase from a company because it’s not only about the content but also about how engaging it is for respondents.
A well-designed brochure will allow the company to spread their information more easily and, in general, makes it clearer where they stand among the competition.
The quality of a brochure design is going to have an impact on how likely people are going to purchase from a company because it’s not only about the content but also about how engaging it is for respondents.
Easy to distribute
You can have the brochure printed in bulk and then distributed to others via mail or given out at exhibitions.
Cost-effective to produce
You can get a brochure design for a low cost and then print it in high quantities.
Builds trust
Gives the potential customer more insight into the company – this is important for building trust and showing how trustworthy you are as a brand.
Establishes authority
It’s important as a company to be seen as an authority in the industry and by doing this you can improve your brand awareness.
Helps to sell products
A good design will facilitate the selling of products and services, which is beneficial for increasing revenue.
Improves brand awareness
Gives visibility offline and increases brand recall in potential customers if they saw the brochure displayed somewhere.
OECam
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Brochures and Publications
Common Brochure Formats
Brochures are divided into different categories that can be printed in a variety of shapes and sizes including:
A4 – 210mm x 297 mm
Popular for corporate brochures and annual reports due to its large surface area and easy viewing on any display device. Some companies prefer the A4 size as it allows for more space to create layouts that can be symmetrical and simple.
A5 – 210mm x 148mm
This is the most popular brochure size and is commonly used by small businesses for their brochures. It is a versatile size and is often used for leaflet door drops or taken to shows as a handout.
Square – 265mm x 265 mm
This is popular with interior design, real estate, and architecture companies who want their designs to be front and centre on the page. Square shapes are still versatile and easy to set out on the page.
DL Pamphlet – 210mm x 99mm
There are three useful ways you could utilise this form from an advertising perspective: as a pocket folder, handout inserts in magazines, or as a flyer. Extremely versatile and economical to print, this is an A4 sheet folded into thirds.
Brochures and Publications
An engagement increase of...
6x
Metrion Biosciences
Remember that your service names are an important part of your overall brand identity, so we take the time to come up with names that accurately reflect your services and help your business stand out and succeed.
"Brochures and publications are the tangible ambassadors that tell your brand's story in a captivating and immersive way. Treat them as a canvas for creativity, weaving together compelling content, captivating visuals, and intuitive design.
Craft messaging that resonates with your target audience, showcasing the unique value your brand brings to their lives. Embrace a balance between information and aesthetics, ensuring that the layout is visually appealing while effectively conveying key messages. Pay attention to the quality of materials, as well as the printing and finishing techniques, to create a tactile experience that leaves a lasting impression.
Remember, a well-designed brochure or publication is not just a promotional tool; it's an opportunity to engage, educate, and inspire, forging a deeper connection with your audience and making your brand's presence unforgettable."
Craft messaging that resonates with your target audience, showcasing the unique value your brand brings to their lives. Embrace a balance between information and aesthetics, ensuring that the layout is visually appealing while effectively conveying key messages. Pay attention to the quality of materials, as well as the printing and finishing techniques, to create a tactile experience that leaves a lasting impression.
Remember, a well-designed brochure or publication is not just a promotional tool; it's an opportunity to engage, educate, and inspire, forging a deeper connection with your audience and making your brand's presence unforgettable."
Steve Creamer, MD, Peek Creative
Our Approach
Steps to Designing a Brochure
STEP 1
Research your audience and develop a clear idea of what problems your product solves
One of the first things that you should do is to determine who your target audience is and how your company helps. The more specific or niche your product, service or business is, then the better chance you have of accurately pinpointing their needs and wants to empathise with and offer a solution.
STEP 2
Consider who you are designing for, the tone, and the message
Once you have your audience in mind it’s time to consider the tone and the message that will resonate with them. We invest a significant amount of time in this stage of the brochure design process and we encourage you to do so as it helps you refine your concepts, messages, and overall approach. Now you can write the copy for the brochure (or we can if you’d like us to).
STEP 3
Make the design simple but eye-catching
This is the creative part where we get to have fun and do what designers love most. We’ll work our magic in the design studio and ensure we are complying with your brand guidelines to deliver the perfect brochure.
STEP 4
Include a call to action at the end of each brochure or publication
Rather than leave readers stranded with your information, we’ll include a call to action. This could be in the form of an invitation for a live demonstration or directing your prospects to more in-depth information on your website or YouTube channel.
